Naomi Lesniewska

UX & DIGITAL DESIGNER

About Me

DIGITAL DESIGNER. CREATIVE THINKER.

Senior multidisciplinary designer and creative leader with 15+ years’ experience spanning digital design, UX/UI, branding and commercial design.

Previously Head of Digital Design at Superdry, leading a team of ten designers across print and digital in a fast-paced international retail environment.

Experienced in creative direction, user-centred design, digital experiences, campaign development and stakeholder management, with a proven ability to take projects from initial concept and UX development through to final delivery.

My Work

Background

Graphic Design

Expert in Adobe Creative Suite, with extensive experience across graphic design, branding and visual communication. Skilled in creating distinctive logos, cohesive brand identities, point-of-sale materials, lookbooks and marketing collateral, combining strong typography, layout and creative direction to deliver impactful, commercially focused design.

UX & UI Design

Proficient in Figma and Adobe XD, creating intuitive, user-centred digital experiences across websites, mobile apps and interfaces. Skilled in developing user flows, wireframes, interactive prototypes and UI designs, with a focus on usability, functionality and visual consistency.

Digital Design

Experienced in designing engaging, visually compelling digital experiences across websites, campaign landing pages and e-commerce platforms. Skilled in creating cohesive digital assets, including email newsletters, social media content, paid advertising creative and web banners, with a focus on brand consistency, user engagement and commercial objectives.

Skills

Creative Direction

Team Leadership

Brand Development

Adobe Creative Suite

UX/UI & Ecommerce

Print & Digital Design

Campaign Art Direction

Stakeholder Management

Commercial Awareness

Workflow & Prioritisation

Portfolio

UX / UI Design

Experienced in UX/UI design across e-commerce websites, mobile applications and digital interfaces. Skilled in creating intuitive, visually engaging user experiences that balance functionality, brand identity and commercial objectives. From overseeing the visual design and consistency of Superdry's e-commerce website to independently conceptualising and prototyping its first mobile app experience, combining user-centred thinking with strong creative direction.

Instore POS

Designed and oversaw the development of window displays and in-store POS materials for Superdry's seasonal campaigns. Worked closely with the graphic design team to ensure all creative remained cohesive, on-brand and aligned with each season's overarching campaign narrative.

Deliverables: Window vinyls, strut boards, newsletter sign-up cards, campaign banners and in-store promotional materials.

Website Design

Extensive experience in website design, spanning large-scale e-commerce platforms, small business websites and bespoke digital experiences. Previously led the visual design of Superdry's e-commerce website, ensuring brand consistency, engaging layouts and a seamless customer experience. More recently, designing websites for independent businesses and editable wedding websites for couples, combining thoughtful UX/UI, creative storytelling and functionality to create visually compelling, user-friendly digital experiences.

Email Design

Experienced in designing and developing engaging email newsletters and automated transactional emails, including order confirmations and customer journey communications. Skilled in creating responsive, HTML-coded email templates and designing intuitive, on-brand email experiences in Figma, with a focus on visual consistency, usability and customer engagement.

Logo Design

Experienced in creating distinctive, thoughtfully crafted logos using Adobe Illustrator. Combining creative exploration, typography and visual storytelling to develop memorable, versatile identities that reflect each brand’s personality and values. From initial concepts and sketches through to refined, scalable vector artwork.

Photography

Experienced in photography and art direction, contributing to the creative direction of photoshoots for Superdry and Noémi Eśka. Skilled in styling, composition and visual storytelling, with hands-on experience planning, shooting and editing product photography for my own jewellery brand. Focused on creating compelling imagery that reflects brand identity and maintains visual consistency across digital and print channels.

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Could we be a good fit?

I'm passionate about what I do and bring genuine dedication, curiosity and creativity to every project I undertake. With a broad range of experience across design disciplines, I'm looking for an opportunity where I can put that knowledge to good use, continue to grow and make a meaningful contribution.

Whether I'm leading a team, developing a creative concept or getting hands-on with the finer details, I take pride in giving my best to everything I do.